In 1992, Beaver Theodosakis and his wife Pam started prAna in their garage in Carlsbad, California, and remain involved to this day. Together, they built prAna slowly and with purpose, taking care to limit the size of its footprint. They sewed the first pieces themselves and labeled them with tags from homemade recycled paper. The clothes were originally shipped in fruit boxes they gathered from the local grocery store.
prAna is still based in Carlsbad, and though we’ve grown, we continue to live and nurture our core values. We’re proud that many of our original employees have stayed with us to put into practice the same intention as those early days. In clean energy alone, our positively-charged changes and the “greening” of our electricity usage has cut greenhouse gas emissions to the tune of 71,961 metric tons – the same as taking 13,180 cars off the road or protecting 16,355 acres of forest.
Our actions and products have always been inspired by athletes like world-class climber Chris Sharma — who has been with us from the beginning — and renowned yogis like Shiva Rea. These friends, along with our customers, help inform our designs and push us to keep reaching. We’re on a journey, always evolving, and like a handful of great companies in our industry, our commitment to sustainability, community and right action continues to inspire others to think in the same way. Being part of this forward momentum will continue to keep us innovating and exploring, to strike that fine balance between commerce and idealism – doing well while doing good.